I’m a coach with thousands of hours of experience helping everyday people, both online and face-to-face. This hands-on experience has given me a real insight into what people struggle with, what they enjoy, what actually works, and – most importantly – what they’re realistically willing to do when it comes to fitness (because, let’s face it, not everyone’s up for jumping around the gym like a mad person!).

​

Lately, though, I’ve become a bit frustrated with the fitness industry, especially with what’s being shared online. It feels like a lot of it’s just irrelevant, off-track, or plain annoying to most people who aren’t glued to Gymshark events or living for coffee and croissants.

​

That’s why I’m on a mission to create a service and community that motivates people to get the best out of their fitness journey, while still leaving room for fun outside of it.

I’m a personal trainer with plenty of experience coaching everyday gym-goers. Along the way, I’ve developed a solid understanding of the barriers people face when starting – and more importantly, sticking with – their fitness journey.

​

For me, training should be about seeing what our bodies are truly capable of, not just about chasing aesthetic goals. This mindset fits perfectly with training for endurance events.

 

As endurance sports continue to grow in popularity, it’s key to align people’s willingness to push themselves with the minimum effort needed to see real progress.

 

The goal is to design exercise programmes that seamlessly fit into their current routines and lifestyles.